Women's Clothing Made in Maine
In Spring of 2019, angelrox sought to grow their online retail operations. Creating the best strategy for merging two product-categories within their business was a significant goal. The transition would include new target markets, incorporation of new photography-direction, plus messaging which would help the online shopper better engage with the angelrox products.
KNC and angelrox identified a copywriting opportunity as the immediate project need. KNC delivered a suggested format and system for new copy which the company utilized while revamping their site and marketing processes.