Global Marketing Ideas
Affecting you locally
Cannondale is a globally recognized bike company with huge distribution and approximately 300 different bike models at any one time.
The company’s designs are sleek, contemporary machines which provide speed and serious durability with intense frames covered in bold color palettes and graphics. The company has very specific messaging and a very specific audience.
The first memory I have of hearing a dial-up modem reaches back to the age of about 5 or 6 years old.
I used America Online and probably chatted with too many people, was too young for exposure of that sort, and had no idea what I was getting myself into.
Precursor: I'm not a techie, not a coder, but I've always found consumer behavior & marketing fascinating.
When SEO became a thing many years ago, I understood it in concept - I got that it matters and still does, but I didn't understand what was happening behind the scenes.
