Repurposing

Spark J O Y

When I'm' moved by another person's idea, I grab tight and don't let go. This 'grabbing' can simply mean I use the idea in my own daily life, share it with others or think of it often - referring to as a way to improve my habits, lifestyle or work.

Enter Marie Kondo and her 'Spark Joy' concept.

Perhaps you've heard of it. Introduced in Kondo's book, The Life-Changing Habit of Tidying Up. I learned it and grabbed tight. The premise is simple: eliminate that which does not 'spark joy', keep or bring in that which does.

I use this concept frequently. And so do millions of others around the world.

 KonMari repurposes a successful idea more than once to build her business.

KonMari repurposes a successful idea more than once to build her business.

Fast forward to now and Kondo is brilliantly evolving her concept from idea via book, to a product we can all buy with her new company KonMari. She's designed and selling beautiful, simple, elegant containers to help you organize your life and spark more joy.

Whether or not we need to buy more stuff when the idea here is to eliminate stuff, is another conversation. The point is that this woman is building on a successful concept, extending what already works. This is business growth strategy 101, but it's also marketing.

You can read more about her wild success, prodigal-like abilities, and Netflix series, at Fastcompany.com.