Today, there’s a lot of attention on women. We’re in the spotlight for phenomenal reasons and terrible reasons - terrible reasons as related to terrible things we’ve endured, not necessarily caused. The news and topics can be defeating. Other days the news is a reminder that this is our time.
The Marketplace - More Time & Money on Disappearing Stories
'Ephemeral Marketing' aka 'Stories' is by now a tool that most users know on Instagram. I've always been adverse to Snap Chat, and Facebook still hasn't really grabbed me, but Instagram had me from day 1.
And when stories came out, I have to say, I was pretty captivated. And as a consumer, and a self-titled consumer analyst, I've been watching companies weave their way into the Stories I personally watch, right alongside the hair stories, or dog-stories, or travel stories of my friends.
And I really love making Stories :)