I don't know much about David Brooks. His name is familiar and if I take 30 seconds, the internet reminds me that he writes a column in the NYTimes. I've also heard him on NPR, and maybe PBS. If I still regularly tuned into PBS.

But I'm not writing so much about the career of David Brooks as I am about his life's work (there is, in fact, a difference). And his life's work is relevant to my career work because his life work is about marketing complex ideas to the mainstream world.