Global Marketing Ideas
Affecting you locally
Cannondale is a globally recognized bike company with huge distribution and approximately 300 different bike models at any one time.
The company’s designs are sleek, contemporary machines which provide speed and serious durability with intense frames covered in bold color palettes and graphics. The company has very specific messaging and a very specific audience.
'Ephemeral Marketing' aka 'Stories' is by now a tool that most users know on Instagram. I've always been adverse to Snap Chat, and Facebook still hasn't really grabbed me, but Instagram had me from day 1.
And when stories came out, I have to say, I was pretty captivated. And as a consumer, and a self-titled consumer analyst, I've been watching companies weave their way into the Stories I personally watch, right alongside the hair stories, or dog-stories, or travel stories of my friends.
And I really love making Stories :)
