online ads

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What's Instagram’s Algorithm? #3

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What's Instagram’s Algorithm? #3

This is the third post in a series about Instagram’s algorithm. You can read Session 1, here and Session 2, here.

As I wrote in the previous posts, I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.

A lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform (I may also add that your presence online needs to be sharp before you bring 10k followers to your content - that’s also where I typically come in :))

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What's Instagram's Algorithm?? #2

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What's Instagram's Algorithm?? #2

This is the second post in a series about Instagram’s algorithm. You can read the first one, here.

As I wrote in the previous post, I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.

A lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform.

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What's Instagram’s Algorithm? #1

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What's Instagram’s Algorithm? #1

Precursor: I’m not a social media strategist. I’m a marketing strategist who, among other things, can help professionals determine which social media platform is best for their needs - Linkedin, Facebook, Instagram, Pinterest, etc. Then I can help curate content that speaks both on my client’s behalf but also solicits authentic engagement from a target audience.

Lot of marketing jargon in that last sentence. But it’s important to differentiate that a social media strategist is more likely, for example, to help you accumulate that audience of 10k within 3 months on Instagram. And to even do that you’ll likely need to engage in a paid advertising campaign to push your ads - on any platform.

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The Solution You Can't Find in a Google Search

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Last week, via Instagram, I mentioned having lunch with an old friend and colleague from my days in New York. He’s an incredibly talented designer and painter.

And he works in marketing.

And not just any marketing. He’s the creative director for the digital campaigns of a global fashion company that sees over $100 million in annual revenue from digital sales alone (I so so so wish I could say the name of the co. but the company is extremely private and he asked I keep the name to myself when sharing stats).