The Right Way to Present Information

Still Life Studio is a painting and creative lesson workspace. The business’ core service is specific but the range of information within the organization’s workshops is broad. Each class entails different skills, different levels, even different teachers, while providing a unique opportunity for learning.

probleM

The client asked: Am I presenting messaging the right way? Can KNC create a templated structure for organizing frequently changing content.

Solution

A reliable template for consistent presentation of information.

Graphic asset with bold text; clean, easy to read layout; minimal but relevant information.

Convey details of message without clutter.

  • Logo

  • Header

  • Offer

  • Location

  • Value-add

Template outlining the why behind placement.

 

Presentation

Logo Upper left hand corner. Audiences typically read left to right, upper left to bottom right, just as in a book. Logo is company’s core identity - this visual piece of information should lead in upper left.

Header Typically center of the graphic or largest text. Title ought to be concise and legible so audience can quickly scan.

Offer Place below the header; try bulleted formatting. Best to avoid paragraphs. Break down large blocks of text into single lines. Allows for quick skimming. Stick to key highlights. Avoid fluff-words. Less is more.

Location Can come last. Exception: if venue is the highlight of the event, make location prominent.

Value-add A tailpiece not central to the main message. Lower left hand corner. ‘Native Maine Artist’ holds value but is not the main message.

 
 
 
 

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