karina-napier-creative-portland-maine-marketing-agency-qingbao-meng-330658-unsplash.jpg

How DO YOU PICK THE RIGHT PEOPLE.

Analyzing and organizing data doesn’t need to be complex. Below, KNC outlines a strategy used for a client in 2018. Before KNC structured this client’s customer list the client was uncertain as to which market was ideal for their firm’s future focus. Would the firm lose more opportunities by ignoring an entire category of presumed demand? Or if they pivoted 100% to another market, would they not only be happier with their work but able to take on bigger projects?

KNC took a look at this client’s customer list, which stretched back over two previous years. KNC formatted the history into intelligible spreadsheets. organizing the information into categories like, “profession & industry, size of business, environmentally conscious, project as a percentage of revenue, age, and geography,” among others. We also incorporated categories specific to this client’s industry in order to tailor the information to the client’s business sector.

karina-napier-creative-portland-maine-marketing-agency-petar-petkovski-270213-unsplash.jpg
The results, in an easy-to-read document, produced by KNC, highlighted the commonalities within this client’s history.

(Results are private as requested by the client).

The big picture demonstrated this client had an opportunity: data over the 24 month period had a clear majority in the market which they already favored. The firm could, according to the records, more actively pursue the market of their choice. Two years of previous and successful work-experience foreshadowed a clear path.

Before we began this process the client was more inclined to focus on two markets simultaneously. And the common questions lingered (will we lose money, how can we be certain this is the right decision, do we have a track record, here?). But assimilating the data allowed the client to step back and see clear identifiers based on their own work-history. And that work-history had without design, produced results for a specific direction.