BUILDING A CONTEMPORARY SITE FOR A HIGH LEVEL EXECUTIVE COACH

Ken’s site was built with blue tones, which communicates trust, honestly and responsibility. Click on image to enhance size.


Ken wanted to highlight his house-hold name clients and the accolades he’s accumulated throughout his career. Click on image to enhance size.

 

Pages with consistent branding and an easy-to-edit template allow edits for new announcements or content. Click on image to enhance size.

CLIENT NEEDS

  • Move site from html to a template site for easy editing by the client.

  • Complete full transition from one hosting platform to another.

  • Present client’s work and services coherently while breaking up old, heavy blocks of text.

  • Offer blogging, social linking, newsletter sign up and easy option for adding pages in the future.

UI & UX

  • Create a clean look and feel for a warm, professional and approachable presentation.

  • Select and tweak marketable copy and tag-lines from Ken’s preexisting site.

  • Organize pages, links, navigation bar and overall content according to hierarchy.

  • Choose fonts and font sizes which are legible, eye catching and consistent.

  • All third party links open in new windows and internal site links open within the preexisting window, a minor feature to enhance a visitor’s experience.

  • Select placement of relevant call-to-action buttons and links which bring the user deeper into the site’s content, visit relevant third party sites, or encourage newsletter sign-up.

  • Selection of Squarespace template ‘Five’ provides a ‘side bar’ where we placed images of Ken’s book and logos representing Ken’s qualifications, content which appears prominently and consistently on all pages.

KEYWORDS

  • All images are tagged and content is laced with keywords related to Ken’s industry. Squarespace SEO tools (search engine optimization) are used to enhance the site’s search results.

PROJECT TIMEFRAME

  • 8 hours/week, 3 months + ongoing maintenance.


CURATED LANDING PAGES FOR A FLORAL WORKSHOP

CLIENT NEEDS

  • Owner, Rayne Hoke of Flora’s Muse wanted a stand-alone site for her forth coming workshop.

  • A limited budget allowed us to get creative and build multiple sleek and clean landing pages with consistent branding on Flora’s pre-existing site.

UI & UE

  • Each page of the Slow Flower’s content is filled with bold imagery, succinct text and actionable links.

  • Font choices are both ephemeral and easy to read on both desktop and mobile.

  • Squarespace landing page ‘Spotlight’ prominently displays the beautiful imagery alongside a spacious box for branding and text.

  • The template allows ample room for logo, headers, and body-text.

To work around the missing navigation bar, actionable links were worked into each page to help the audience move between pages of relevant information. Click on image to enhance size.

Multiple landing pages built in Squarespace allowed us to create a mini-site within the the preexisting site of Flora’s Muse. Click on image to enhance size.

PROJECT TIMEFRAME

  • 1 week