A quick piece about NPR’s Marketplace. This morning’s piece was about that huge industry we rarely think about and when we do, don’t really care to spend more than a very brief moment. Insurance is not interesting. But trust is interesting. And trust is what an industry disruptor called, Lemonade, is offering its customers.
The Marketplace - More Time & Money on Disappearing Stories
'Ephemeral Marketing' aka 'Stories' is by now a tool that most users know on Instagram. I've always been adverse to Snap Chat, and Facebook still hasn't really grabbed me, but Instagram had me from day 1.
And when stories came out, I have to say, I was pretty captivated. And as a consumer, and a self-titled consumer analyst, I've been watching companies weave their way into the Stories I personally watch, right alongside the hair stories, or dog-stories, or travel stories of my friends.
And I really love making Stories :)